One of the priorities for the South Korean company right now is to convince Note 7 owners to stick with its devices, and although Samsung executives previously bragged with a very loyal userbase, a top Apple analyst believes that the iPhone 7 lineup is going to score big thanks to Samsung’s drama.
KGI analyst Ming-Chi Kuo said in a note to investors that approximately 50 percent of those who ordered a Note 7 are now very likely to go for an iPhone 7, as customer trust is collapsing in the Samsung ecosystem and all these buyers are no longer planning to stick with phones manufactured by the South Korean firm.
Between 5 to 7 million Note 7 orders are likely to transfer to Apple, the analyst says, and the iPhone 7 Plus is expected to be the main model benefitting from this transition.
Other Android phone manufacturers, including Huawei, are also likely to benefit from Samsung’s fiasco, and Google itself could also record an increase in Pixel sales following the Note 7 demise. But Apple will certainly take the lion’s share here, mostly thanks to the iPhone 7 Plus currently being positioned as a direct rival to the Note 7.

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