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The #DeleteUber campaign returns following sexual harassment allegations at the company

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Following the allegations of sexual harassment at Uber, angry customers have once again been tweeting the #DeleteUber hashtag – a tag that indicates..
Following the allegations of sexual harassment at Uber , angry customers have once again been tweeting the #DeleteUber hashtag – a tag that indicates they’re removing the app from their device and encouraging others to do so, as well. The social media campaign was first started when Uber was perceived to have taken advantage of a taxi strike against Trump’s immigration ban to promote its own service.
The original campaign was fairly effective, if only temporarily. Shortly after the campaign’s start, competitor Lyft soared up the App Store’s Top Charts , becoming a top 10 mobile application for iPhone. For a time, it ranked above Uber, as well as other popular apps like YouTube, Messenger, Google Maps and even Facebook.
The New York Times reported that 200,000 customers may have deleted their accounts during this time. Of course, with 40 million monthly users worldwide, this was only a small percentage of Uber’s overall customer base.
Uber also recovered its position after the campaign died down. It had dropped to a #19 app Overall on the App Store by January 31st, 2017, according to App Annie, as a result of users’ efforts. But it soon climbed back up the charts. As of this weekend, the app ranked #7 Overall.
Keep in mind that the Top Charts’ rankings are determined by download numbers and velocity.

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