Commentary: In a new ad, Dell Technologies insists that its ingenuity will make you gasp with wonder. But there’s nothing magical about it.
Actor and data center.
The claims that tech companies make can sometimes walk the line between outlandish and confusing. And fall painfully between the two.
So when I espied Dell Technologies’ new ad , I tried to breathe deeply and just feel.
Here, you see, is “Westworld” actor Jeffrey Wright expounding on the idea of magic.
Sure, he says, it can transform a frog into a prince and happiness into sadness, but that’s nothing. Because magic can’t, in fact, transform your business.
It can’t? I’ve read so many fine articles in business publications that tell me a CEO came in and sprinkled some magic onto a company’s bottom line.
And Apple has consistently told us over the years of its magical, revolutionary products.
Still, Dell Technologies, the entity that now comprises seven companies including VMWare and DellEMC, is apparently doing all sorts of real-world things that are magical in a practical sort of way.
