Home United States USA — IT You're going to flip at smart flip-flops, only $110

You're going to flip at smart flip-flops, only $110

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Commentary: A company called Hari Mari believes that you want your flip-flops to communicate with the brand. You do, don’t you?
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In the future, your shoes will speak.
It’s a feeling you’ve had many times while lying on the beach, I’m sure.
“Why can’t my darned flip-flops talk to the Walgreens where I bought them? ”
For you, I have (sort of) good news. Footwear brand Hari Mari has launched flip-flops that are, wait for it, smart.
Revealed in Fast Company , these special flip-flops use a technology developed by Prova , a company owned by former Dallas Cowboys running back Emmitt Smith. He placed an NFC chip (well, Dallas is an NFC team) inside his company’s shirts and other apparel, so that people could check whether they’re genuine.
Hari Mari seems to have more elevated goals. Its problem is that people often buy these flip-flops in stores, so the company has no way of tracking who these people are, how much they wear the flip-flops and whether they have bunions.

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