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Amazon isn’t in Southeast Asia yet — the e-commerce giant pushed back plans to enter early this year — but that isn’t stopping future rival Lazada teaming..
Amazon isn’t in Southeast Asia yet — the e-commerce giant pushed back plans to enter early this year — but that isn’t stopping future rival Lazada teaming up with a range of companies to offer an Amazon Prime-style membership package in advance of the U. S. e-commerce giant’s arrival.
Lazada, the e-commerce firm that is majority owned by China’s Alibaba, today announced an alliance with Netflix and Uber on a membership program called LiveUp.
For a fixed yearly fee of SG$28 ($20), LiveUp subscribers gain access to a range of deals across services from the companies. Those includes promotions and faster/free delivery for e-commerce stores Lazada and Taobao Collection, which is controlled by Lazada’s owner Alibaba , and offers for RedMart, the online grocery service bought by Lazada last year.

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