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Google, a company that generated over $60 billion from online advertising last year, is reportedly planning to introduce an ad blocker directly into Chrome, the world’s most popular web browser.
Google, a company that generated over $60 billion from online advertising last year, is reportedly planning to introduce an ad blocker directly into Chrome, the world’s most popular web browser.
According to The Wall Street Journal , the feature could be switched on by default and become part of the desktop and mobile Chrome experience. But it won’t filter out every single online ad; it’ll only block those deemed unacceptable by industry group the Coalition for Better ads, whose members include the likes of Google and Facebook.
According to group’s recently released list of ad standards, ad types such as pop-ups, videos that auto-play with sound, and prestitial ads that show countdown timers are all “beneath a threshold of consumer acceptability.

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