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The 23rd annual Michigan BluesFest and the first-ever PRIME Music Festival are both happening this weekend.
LANSING – Does anyone remember the music video for Run-D. M. C.’s 1986 hit, “Walk This Way”?
The song starts out with an in-your-face drum beat, followed by that infectious guitar riff.
Joseph “Run” Simmons and Darryl “D. M. C.” McDaniels start rapping over the beat.
About midway through the music video, a frustrated Steven Tyler, the lead singer of Aerosmith, which recorded the song first, literally breaks through the wall that separates them and seamlessly merges rock and hip-hop.
A “Walk This Way” moment might be on its way to Lansing.
The 23rd annual Michigan BluesFest is set to take over Old Town this weekend.
Every year, it brings in around 10,000 people. But can they handle a little competition?
PRIME — a multi-genre music festival focusing on pop, hip-hop and EDM — also runs this weekend at Adado Riverfront Park.
The distance from Grand River Avenue and Turner Street to Adado Riverfront Park is just over half a mile, close enough for each festival to hear the other one.
BluesFest spokesman Josh Pugh says the committee learned about PRIME Music Festival the same way everyone else did.
“We read it in the Lansing State Journal, ” he laughed. “But we feel good, and we’re not concerned. It’s actually nice to see more things happening in Lansing.”
“PRIME Music Festival and BluesFest target very different demographics, ” she said in an emailed statement. “The market can absolutely support both events taking place at the same time.”
Myer has said in the past that PRIME is targeted toward teens and twenty-somethings.
PRIME is a new festival being put on by MiEntertainment Group, the same folks who organize Common Ground, and PRIME Social Group, a Columbus, Ohio concert promotions company.
Cleveland rapper Machine Gun Kelly, hip-hop trio Migos and EDM artist Marshmello are set to headline. Other performers include Waka Flocka Flame, Prince Fox, Blackbear, JOYRIDE and Michael Christmas.
There also will be a silent disco taking place on the festival grounds for the duration of the festival, Myer added. At a silent disco, participants dance to music through wireless headphones instead of a speaker system, creating a silent atmosphere.
At BluesFest, the Jim Shaneberger band from Grand Rapids, blues singer Karen Lovely, Detroit blues band The Flying Crowbars and other acts will keep the crowds entertained this weekend.
In addition, there will be an area designated for kids of all ages at BluesFest. The KidzBeat area offers interactive activities for children, and it’s free.
So pick your festival, or create your own “Walk This Way” moment by going to both events — a weekend where you can have blues with your Marshmello.
Contact Princess Gabbara at pgabbara@lsj.com or (517) 377-1006. Follow her on Twitter at @PrincessGabbara.
How to go
Michigan BluesFest, 5 p.m. to 11 p.m. Friday, Sept. 15 and 2 p.m. to 11 p.m. Saturday, Sept. 16. Old Town, 1210 Turner Street. Free. For more information about the festival, go to www.oldtownbluesfest.com.
PRIME Music Festival, 3 p.m. to 11 p.m. Friday, Sept. 15 and 1 p.m. to 11 p.m. Saturday, Sept. 16. Adado Riverfront Park, 300 N. Grand Ave., Lansing. $25 Friday, $40 Saturday for general admission. $55 Friday, $85 Saturday for VIP tickets. $60 for general admission, $109 for VIP tickets. To purchase tickets, go to www.primemusicfest.com.

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