After turning his Big Baller Brand into a household name, LaVar Ball is now reportedly planning his next business venture — his own basketball league.
After turning his Big Baller Brand into a household name, LaVar Ball is now reportedly planning his next business venture — his own basketball league.
According to ESPN’s Darren Rovell, Ball says he’s launching the Junior Basketball Association, aimed at high school graduates who don’t want to go to college. Players would have salaries worth up to $10,000 a month.
Ball’s plan currently involves recruiting 80 players to fill out ten teams that he hopes would play in various NBA arenas across the country.
Ball appears as confident as ever in his ability to recruit talent to his new venture.
“Getting these players is going to be easy,” Ball told ESPN. “This is giving guys a chance to get a jumpstart on their career, to be seen by pro scouts, and we’re going to pay them because someone has to pay these kids.”
The league could potentially serve as an answer to basketball’s current “one-and-done” problem, giving players an alternative that would allow them to keep playing high-level basketball while making money rather than playing for free at a college they have no interest in graduating from.
One caveat to the league — all players would wear Big Baller Brand product on the court.
“We’ll give it to them all,” Ball said. “They’ll be wearing our uniform, our shoes, our T-shirts and our hoodies.” It’s a move as in-your-face as LaVar himself, and if it works it could potentially help Ball get quality players that will later wear Nike or Adidas to start off with BBB.
While there’s still a long way to go before Ball’s idea becomes a reality — the league still has no players, venues, or well, much anything else — the Junior Basketball Association already has a logo.
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