While visiting the Apple data center located in Reno, Nevada this afternoon, Apple CEO Tim Cook did a quick interview with Rebecca Jarvis of ABC…
While visiting the Apple data center located in Reno, Nevada this afternoon, Apple CEO Tim Cook did a quick interview with Rebecca Jarvis of ABC News, where he discussed Apple’s economic announcements and touched on the ongoing controversy over power management features in older iPhones. According to Cook, when the power management features were first introduced in iOS 10.2.1,Apple did explain what was going on, but following the controversy, he believes Apple should have been clearer. The company did indeed mention that the shutdown issue was caused by uneven power delivery and explained that its power management system had been tweaked, but there was no clear notice that it could cause devices to operate more slowly at times. Cook says Apple “deeply apologizes” to customers who thought the company had other motivations.Apple previously apologized for the misunderstanding over the iOS 10.2.1 update and has since implemented a battery replacement program that allows all customers with an iPhone 6,6s, 7,6 Plus, 6s Plus, 7 Plus, and SE to replace their batteries for a reduced $29 fee through the end of 2018.Apple is also introducing better battery monitoring features in a future iOS update, but the company is still facing dozens of lawsuits over the issue. Much of the rest of Cook’s interview focused on the announcements that Apple made today. The company plans to repatriate a large portion of its $250 billion in overseas cash thanks to a change in U. S. tax policy, which will result in Apple paying $38 billion in taxes. With the tax bill, investments, the creation of a new campus, and more, Apple believes it will directly contribute $350 billion to the U. S. economy over the next five years, along with 20,000 new jobs. When asked about whether Apple would have been able to make these announcements without the tax policy changes, Cook said there are “large parts” of the announcement that are “the result of the tax reform” and “large parts” that Apple “would have done in any situation.” He went on to explain that the corporate part of the recent tax bill has the potential to bring a faster growing economy. When asked about whether Apple would introduce a cheaper iPhone due to the new policies, Cook said it was unlikely, telling interviewer Jarvis that “the phone costs what the innovation inside of it costs.”The final bit of the interview touched on where Apple might open its new campus, which was announced by the company earlier today. Cook said details will be shared later in the year, but it won’t be located in Texas or California, where Apple already has campuses in Austin and Cupertino, respectively.
