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Microsoft’s Cortana wants to be friends with Google Assistant and Amazon Alexa

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Rather than make Cortana a stand-alone digital assistant with its own ecosystem of connected speakers, Microsoft now wants to integrate Cortana into Google Assistant and Amazon Alexa. This turns Cortana into a skill that can be integrated into competing digital assistants to help Microsoft push its cloud services.
Microsoft is changing course with its Cortana digital assistant. Rather than viewing popular digital assistants from Google and Amazon as competitors, Microsoft now sees them as potential friends for Cortana. This means that instead of competing against Google Assistant and Amazon Alexa, Microsoft wants to turn Cortana from a stand-alone digital assistant into a skill that can be integrated and used on these services.
“You should be able to use it on Google Assistant; you should be able to use it on Alexa, just like how you use our apps on Android and iOS so that’s at least how we want to think about where it’ll go,” Microsoft CEO Satya Nadella said at a media event, as reported by The Verge.

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