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Can Richard Branson's Virgin Voyages Make Cruising Cool Again?

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“With careful thought, humor and attention to detail, the Creative Collective has designed a ship that’s styled for those thirsty for a wonderfully modern holiday at sea.” –Dee Cooper, senior vice president of product design for Virgin Voyages
Virgin Voyages has started taking reservations to sail on its premier ship, the Scarlet Lady, scheduled to launch in April 2020.
The sleek lines of the flagship Scarlet Lady evoke a luxury mega yacht. Virgin Voyages
Virgin’s cheeky, “rebellious luxe” ethos seems tailor-made for contemporary cruising, and the Voyages division will play up a hip fun-in-the-sun spirit to entice image-obsessed Millennials to board in Miami for four and five-night voyages to Havana, Cuba; Puerto Plata, Dominican Republic and Costa Maya, Mexico. You can even book a trip to celebrate Richard Branson’s 70th birthday with him and some of his celeb pals during a special four-night Havana After Dark voyage departing July 15,2020.
Lounge and soak up the tropical sunshine at the pool. Virgin Voyages
One thing is clear: Scarlet Lady is not your father’s cruise ship. Designed to evoke a sleek luxurious yacht, the mid-size ship can accommodate 2,770 18+ guests served by more than 1,100 crew from around the world. The Virgin Voyages design team worked with leading contemporary design firms including Tom Dixon’s Design Research Studio in London, Roman and Williams in New York, Concrete Amsterdam, Softroom in London, and WorkAC in New York.
“Ranging from gritty to glamorous, we’ve collaborated with a collection of brilliant interior designers and architects to create a variety of spaces that our sailors will love,” said Dee Cooper, senior vice president of product design for Virgin Voyages, per a press release. “With careful thought, humor and attention to detail, the Creative Collective has designed a ship that’s styled for those thirsty for a wonderfully modern holiday at sea.

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