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Epic Games is placing Fortnite ads on Apex Legends Google searches

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Fortnite ads are appearing at the top of searches for Apex Legends. Epic Games appears to be targetting those curious about Respawn Entertainment’s new battle royale game with advertisements aimed at drawing them over to their title.
Epic Games isn’t a company to rest on its laurels, from taking Fortnite to the top of the games industry to recently launching a storefront aiming to displace Steam. However, placing Fortnite ads on Google search pages for new battle royale game Apex Legends may be Epic’s boldest move yet.
According to Fortnite Intel, users who search for “ Apex Legends ” are being presented for an advertisement for Fortnite right at the top of the page. This is an interesting move by Epic Games. The decision shows the company has noticed Apex Legends’ popularity as the new battle royale on the block.

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