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Pinterest's IPO filing shows how dependent websites and apps have become on Google and Facebook

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Pinterest says changes by Google and Facebook in early 2018 negatively impacted its user growth.
Pinterest on Friday released its IPO prospectus, and the document shows just how much leverage Facebook and Google hold over internet companies.
Like many websites and apps, Pinterest allows users to sign into its service using their Facebook and Google credentials. The company relies on traffic from Google’s search engine and logins from Facebook, which has over 2.3 billion global monthly active users.
Any changes made by those two companies can drastically impact Pinterest’s own business.
In the first quarter of 2018, Pinterest saw keyword landing pages get removed from Google search results, according to the financial filing.

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