’Breakthrough’ performs adequately while ’Shazam!’ and ’Captain Marvel’ take advantage of weak competition.
Overall box office receipts this weekend are sluggish this weekend, which is shaping up to be the worst in nearly 15 years (since Miss Congeniality 2 took the top spot in 2005). There’s a fairly good reason for that: Easter weekends typically do not fall the weekend before the release of Avengers: Endgame. Most studios weren’t brave enough to sacrifice a film this weekend, knowing that it would get chewed up in the motor of the MCU next weekend. It made sense, then, for New Line to release The Curse of La Llorona since most horror movies tend to be front-loaded, anyway.
I’m not even sure how many moviegoers knew that Lo Llorona was part of James Wan’s The Conjuring universe (the sixth film to take place in that universe, tenuous though it may be), but that brand likely helped to propel it to an OK $26.
