The video games industry is huge. According to an estimated, it raked in almost $135 billions of revenue last year. Companies such as Microsoft, Sony, Nintendo have been part of this growth for years. More recently, it dawned upon other biggies including Google, Apple, and Netflix that there’s still plenty of opportunities for growth in…
The video games industry is huge. According to an estimated, it raked in almost $135 billions of revenue last year. Companies such as Microsoft, Sony, Nintendo have been part of this growth for years. More recently, it dawned upon other biggies including Google, Apple, and Netflix that there’s still plenty of opportunities for growth in this market. With Google already making a foray in this territory with Project Stadia, the established players are expected to bring their A-game to the world’s biggest gaming expo dubbed as E3. With more companies competing in this industry, gamers will be spoilt for choice. Here’s what they can expect at this year’s Electronic Entertainment Expo:
The biggest announcement from Microsoft’s camp is going to be its xCloud service. Anticipating competition from Google, Netflix, and Apple, Microsoft is looking to turn its Xbox business into a subscription service. Making use of its expertise in cloud and datacentre business, Microsoft will enable gamers to play the latest titles on a variety of devices. With the task of rendering complex games taken care of by the remote servers, you will be able to play the latest resource-hungry games on your smartphones and tablets. Microsoft has been working to add game-specific on-screen buttons for touchscreen devices. We have already seen that with proper button layout even shooter titles such as PUBG can be played on a touchscreen. Those who prefer tactile feedback will also have the option of connecting their existing Xbox controllers to phones and tablets. Microsoft may have an edge over Google Stadia in terms of the gaming catalog. As opposed to 30+ titles on Google’s platform during the launch, the xCloud platform will offer thousands of Xbox titles right away.

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