Salesforce is ramping up its analytics and digital transformation game with the massive purchase.
Salesforce has announced its intention to purchase Tableau Software in a deal worth $15.7 billion.
On Monday, the US cloud software giant said the acquisition will be made through an all-stock transaction, in which Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock.
The deal gives Tableau an enterprise value of $15.7 billion.
“We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman, and co-CEO of Salesforce. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers — bringing together two critical platforms that every customer needs to understand their world.”
Salesforce has been a dominant player in the Customer Relationship Management (CRM) enterprise realm for years. The decision to acquire Tableau, an analytics platform and data visualization specialist with over 86,000 clients worldwide, highlights the firm’s shift into the analytics field and diversification beyond its main CRM product line.
