The NFL and its players’ union will reap at least $1.6 billion from their newest extension of the “Madden” video game series.
The National Football League and its players’ union will reap at least $1.6 billion from their newest extension of the popular “Madden” video game series, according to league sources.
The NFL and its players’ association have finalized multi-year extensions with Electronic Arts Inc., giving the publisher exclusive rights to make a game that simulates gameplay. It means the “Madden” franchise, one of the most popular video game offerings in the world, will now continue through at least 2026.
The players’ share in the deal is worth at least $600 million, according to one of the sources. By the end of the term, the payments may represent a 50% increase over the National Football League Players Association’s (NFLPA) current licensing agreement with EA, said the source, who was granted anonymity because financial terms of the deal are private.
