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Apple could be planning a premium podcast subscription service

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The rumor is that Apple is going to make a big push into exclusive podcast content at some point this year.
With the likes of Spotify and Twitter among the big tech names making investments in the podcast space in recent months, the stock of these serialized audio (and video) shows has never been higher – and it looks as though Apple has taken note. Bloomberg has the scoop that Apple is planning a premium podcast subscription service at some point in 2021, and is also investing in exclusive, original programs that it can package up and sell to users. Seasoned Apple watchers will know that this isn’t a new rumor: Bloomberg also reported that Apple was getting into the podcast production business back in 2019, so this doesn’t seem to be something that the company is rushing into.

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