Eminem debuted the music video for his new song, ‘Higher,’ on ‘UFC 257’ and it featured a few recognizable cameos — watch here!
Eminem‘s new music video for “Higher” shows how much athletes and musicians really have in common. So, it was only appropriate that it debuted on ESPN’s UFC 257 Countdown on Jan.23, leading up to the big fight between Dustin Poirier and Conor McGregor. While Eminem may not be strapping on boxing gloves himself, the new music video did put Eminem in his own metaphorical ring — against himself. As Eminem raps about the peak of his career, and the journey it took to get there that started when he was only five years old, the rapper trains intensively for a match. This sports imagery was intentional, meant to illustrate the “allusions between the way a musician creates and prepares to perform and how an athlete trains and prepares for competition,” according to ESPN‘s press release for the video. “Where am I supposed to go from here?/Really I have no idea/All I know is every time I think I hit my ceiling/I go higher than I’ve ever f***** been,” he defiantly says in the black-and-white video.
