It is going to be a battle royal. The top two e-commerce platforms in India Amazon and Flipkart are intensifying their rivalry and have changed their big-buck sale days to the same date.
The two big e-commerce players in India, Amazon India and the Walmart-owned Flipkart have sharpened the market-place rivalry. Amazon India, which had earlier announced its flagship Great Indian Festival sale to October 4, has now moved it to October 3. As it happens, its archrival Flipkart had earlier advanced its own Big Billion Days sale from October 7 to October 3. Both the biggies zeroing in on the same date for their respective prestigious sale events makes it clear how crucial is this festival season for both of them. In general, according to market research reports, the month-long festival sale across major e-commerce platforms is expected to generate a total gross merchandise value (GMV) of around $9 billion. Flipkart will have its Big Billion Days sale for eight days – it ends on October 10. Amazon has not announced the closing date for its sale event. Amazon.in, in a press release, said ‘The Great Indian Festival’ (GIF) 2021, which will start from October 3, is “dedicated to lakhs of small sellers including over 75,000 local shops from 450 cities, offering their unique selection of products to customers across the country. GIF 2021 will also showcase products from Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top Indian and global brands across categories.” In all, the Amazon sale will see over 850,000 sellers participate and 1,000 product launches across categories.
