Despite intense competition from YouTube and Instagram, TikTok continues to hook users with its never-ending carousel of short, entertaining videos.
Despite competition and getting mired in political spats, TikTok shows no signs of slowing down: It has now surpassed 1 billion monthly active users, the company announced today. “More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new,” the TikTok team wrote in a blog post thanking its user base. A TikTok spokesperson added the count doesn’t include Douyin, the Chinese version of the app. Breaking the one-billion user milestone underscores that TikTok has become one of the biggest social media platforms on the planet, even though the app itself was only created four years ago.