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Instagram is telling users to take a break from its app

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The social media platform says it wants to take a ‘stricter approach’ to what teens can see and for how long.
Instagram has announced it will be launching a new feature designed to nudge people who have been scrolling on its platform for a certain amount of time to take a break as part of what the company is calling its “ongoing youth safety work”. The Take A Break feature, which has been in testing since November, will be initially available in the US, UK, Ireland, Canada, Australia, and New Zealand, with plans to roll it out globally in the coming months. Users will be able to turn on the feature and select to be alerted to take a break after using the platform for 10 minutes,20 minutes, or 30 minutes, before being provided tips on how to reset. According to Instagram head Adam Mosseri, the Take a Break reminders have been built using the platform’s existing time management tools, like Daily Limit, which lets people know when they’ve reached the total amount of time they want to spend on Instagram each day, and offers the ability to mute Instagram notifications after reaching the set threshold. He explained that the tool is part of a broader effort by its parent company, Meta, to protect teens. “Every day I see the positive impact that Instagram has for young people everywhere. I’m proud that our platform is a place where teens can spend time with the people they care about, explore their interests, and explore who they are,” Mosseri wrote in a blog post. “I want to make sure that it stays that way, which means above all keeping them safe on Instagram. We’ll continue doing research, consulting with experts, and testing new concepts to better serve teens.

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