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Sony to Ramp Up PS5 Production, Put More Games on PC and Mobile

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The company also wants about half of its new games to be available on PC and mobile.
Sony has vowed to ramp up PS5 production to “levels that [it has] never achieved before” in order to keep up with surging demand. In a briefing with investors, Sony Interactive Entertainment President and CEO Jim Ryan describes the successes and struggles the company has faced since launching its latest console. In a recent update, Sony said it had sold only 2 million PS5 consoles last quarter, bringing the overall total to 19.3 million. Not only is that a significant decline from the prior quarter, but it means the company sold 3.1 million fewer PS5 units than PS4 consoles at the same point in their lifetimes. Sony is hitting sales bottlenecks not because of a dip in demand, but due to supply shortages caused by the coronavirus pandemic. Demand, in fact, remains high, with Sony claiming that 80,000 PS5 units can be sold in 82 minutes whereas the same number of PS4s would sell over nine days. At the one-year mark, 55% of surveyed consumers were still interested in the PS5, whereas only 28% wanted a PS4 on its first anniversary. Sony believes it can increase supply rapidly enough for the PS5 to overtake the PS4 in sales in its fourth year of release, or in 2024.

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