Google’s Jigsaw subsidiary has announced a new anti-misinformation project in India that will use “prebunking” videos – designed to counter false claims blamed for inciting violence in the country, before they become widespread, on the company’s YouTube service, as well as other social media websites.
Google’s Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence, a top executive said.
The initiative will use “prebunking” videos – designed to counter false claims before they become widespread – circulated on the company’s YouTube platform and other social media sites.
Google’s efforts to challenge the spread of misinformation mark a contrast with rival Twitter which is cutting its trust and safety teams, despite new owner Elon Musk saying it will not become a “free-for-all hellscape”.
Google recently conducted an experiment in Europe where it sought to counter anti-refugee narratives online in the wake of the Russian invasion of Ukraine.
