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Microsoft is revamping its Bing search engine and Edge web browser with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
Microsoft is staking its future on AI through billions of dollars of investment as it directly challenges Alphabet’s Google. Working with the startup OpenAI, the company is aiming to leapfrog its rival and potentially claim vast returns from tools that speed up all manner of content creation, automating tasks if not jobs themselves.
“This technology is going to reshape pretty much every software category,” Microsoft Chief Executive Satya Nadella told reporters in a briefing at Microsoft headquarters in Redmond, Washington.
Shares of Microsoft rose 2.3% to $262.60 in afternoon trading, giving back some of the day’s earlier gains.
The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI. Its human-like responses to any prompt have given people new ways to think about the possibilities of marketing, writing term papers or disseminating news, or even how to query information online.
