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A Chinese content creator died last week after livestreaming himself consuming an excessive amount of exceptionally strong alcohol.
The 34-year-old influencer, who goes by “Sanqiange,” was found dead 12 hours after the May 16 livestream on Douyin, China’s version of TikTok, according to CNN.
During the stream, he reportedly drank at least seven bottles of Baijiu, a Chinese liquor with an alcohol content of 30% to 60%.
Sanqiange was allegedly involved in an online challenge, called a “PK,” against another creator on the platform.
In a “PK” challenge, two influencers typically compete for gifts or rewards from their audience.
