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How APIs are helping startups, traditional industries in Australia

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While API uptake is increasing across all businesses in Australia, APIdays organiser Saul Caganoff says “there is plenty of runway yet to go”.
While API uptake is increasing across all businesses in Australia, APIdays organiser Saul Caganoff says “there is plenty of runway yet to go”. He says that APIs cut across the traditional ways that Australian businesses have been used to building technology solutions as proof that while APIs are making an impact as a way to build software, connect systems and digitise businesses, there is plenty more work yet to be done.
“APIs are growing steadily in profile,” Caganoff says, pointing to three main vectors for API adoption. He explains: “First there are startups developing new mobile or platform businesses which rely heavily on APIs for adoption and growth.
“Second there are established companies who need APIs to support digital transformation. The first wave of digital transformation projects in Australia were fairly shallow — they mainly centred on siloed apps. The second round of digital transformation efforts are now taking place and they recognise that you need to leverage core business data and capabilities which are exposed through APIs. We call this approach ‘deep digital’.
“And finally, there are the enterprises looking to modernise their application infrastructure or to adopt hybrid cloud models for application sourcing. That is driving a lot of API adoption.”
Caganoff says that members from all three API communities — both from the business/product management and architecture/engineering side — will be attending APIdays at Sydney Convention Centre on 28 February and 1 March.
One speaker will be Tom Adams, director of engineering at artist marketplace Redbubble , one of the tech startups called out in the recent StartupAUS Crossroads Report for being an Australian startup success story.

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