„Love Symbol #2 will be the official color across the brand he left behind, .“
Attention, people who need purple: the estate of the late superstar Prince, along with Pantone Color Institute, have announced the creation of a „standardized custom color to represent and honor international icon“ Prince.
„The (naturally) purple hue, represented by his ‚Love Symbol #2‘ was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture, “ Pantone said in a press release on its website.
Pantone forecasts global color trends and advises companies on color in brand identity and product development.
Prince has been linked wih purple ever since the release of his movie „Purple Rain“ and the song of the same name, not to mention his affinity for wearing the color.
„Love Symbol #2 will be the official color across the brand he left behind, “ Pantone said in its press release.
Laurie Pressman, vice president of the Pantone Color Institute, said in the press release, „Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.“