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Actress Cameron Diaz Explains Why She Got Into The Wine Business


The Hollywood star introduces an organic brand of white and rosé called Avaline.
This week, actress and wellness author Cameron Diaz announced the release of Avaline. Labeled as a ‘clean wine,’ the new brand consists of white and rosé offerings crushed from organic grapes, free of any undesirable ingredients such as sugars, colors, or concentrates. Fresh on the heels of marquee names like Snoop Dogg and Post Malone(who launched a red wine and a rosé, respectively earlier in the year) she’s the latest celebrity to enter the world of wine. It’s a space suddenly so dense it requires its own sub-categorization. But her motivations are quite unique. Along with co-founder Katherine Power, she hopes to steward new standards of transparency for American wine.
The Hollywood leading lady broke into the health and lifestyle space back in 2013 with the release of The Body Book. In it, Diaz chronicles the connection between nutrition and well-being through scientific and personal anecdotes. It quickly became a #1 New York Times bestseller.
But for all the consideration invested in the food she ate, like most wine consumers she remained blissfully unaware of what exactly she was drinking. This all changed after a fateful afternoon of sipping with her new friend—and eventual business partner—nearly three years ago.

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