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Samsung says it’s skipping Europe’s biggest technology show this year

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Samsung will not be attending the IFA technology show in Germany in September. Uncertainty over the pandemic has prompted it to hold a digital event instead.
Samsung has said it will not be attending the IFA technology show in Germany in September because of the ongoing coronavirus pandemic. Instead, it plans to hold a digital event in the same month.
The decision, confirmed by Samsung in an email to Digital Trends, will come as a blow to the organizer of the biggest tech show outside of Europe after it recently announced a revamp of the show designed specifically to encourage companies to attend.
The measures include closing this year’s event to members of the public, allowing in media representatives and exhibitors only.

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