It all started in Seoul, South Korea.
Your mattress is an important piece of furniture. If you don’t get proper sleep, it can affect your mood, productivity, and so much more. While there are clearly benefits to investing in good rest, it shouldn’t cost more than what many people pay per month in rent. This is the beauty of Zinus, a South Korean furniture brand started by founder Youn Jae Lee in the East Asian country’s capital city of Seoul. In 2004, the company’s first line of bedding products was launched and since then, Lee’s team has continued to innovate and provide well-designed home goods at a fraction of many of their competitors’ price range. For instance, Zinus’ best-selling green tea-infused organic memory foam mattress — a favorite of The Real Housewives of New York star Sonja Morgan — starts at a mere $151 for a twin and goes up to only $464 for a luxurious California King. Beyond bedroom essentials, the brand also boasts an affordable collection of sofas, love seats, tables, and bookshelves, but it seems this is only the beginning. Despite obvious setbacks this year due to the coronavirus pandemic, the company’s future looks bright. Recently, Forbes caught up with Zinus President Keith Reynolds and he let us in on how the company as a whole is coping along with plans for expansion down the line. In 2020, Zinus actually started production throughout several countries in Europe and the team shows no signs of slowing down. Read about it all in Reynolds’ insightful interview below. Isis Briones: What’s the meaning behind the name Zinus? Keith Reynolds: “This is always a fun one to answer.
