This must have cost a packet…
MongoDB has just found out what it can spend the marketing budget on, if not the usual fodder of canapés and international flights. The company you thought was just a common-or-garden NoSQL database slinger has turned out to be a bigshot movie producer. Or something. It has made a choose-your-own-adventure flick in the same vein as Black Mirror’s „Bandersnatch“ episode… but that is where the similarities end. You can view the full thing here and, for the time-poor, the YouTube trailer is below. Youtube Video To an on-trend-for-2006 electronica soundtrack, it opens at some kind of concrete warehouse. But then we flash back to meet a good-looking youngster at a launch party. She is the CEO of a games company. We follow another perfectly turned-out twenty-something who is the lead developer. She doesn’t normally wash for days, but she has for the party, we’re supposed to believe. They’re having a badly acted argument over ownership of the company. The CEO suspects the dev is offloading shares, threatening her controlling stake. The CEO’s parting shot is to accuse the dev of not being able to „remotely fathom people“ and only „speaking binary“. There’s a small bunny rabbit figure in the dev’s drink. Cut back to the warehouse and there’s a red door and a green door.
