Start United States USA — IT Apple's Jeff Williams and Jay Blahnik Discuss New 'Time to Walk' Feature

Apple's Jeff Williams and Jay Blahnik Discuss New 'Time to Walk' Feature

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Apple is today launching a new „Time to Walk“ feature that will allow Apple Watch owners who are Apple Fitness+ subscribers to listen to…
Apple is today launching a new „Time to Walk“ feature that will allow Apple Watch owners who are Apple Fitness+ subscribers to listen to audio stories from celebrities, musicians, athletes, and other influential people while they walk. With Time to Walk, guests that include Shawn Mendes and Dolly Parton will tell Apple Watch owners about their lives during the course of the walk. It’s set up as a one-to-one experience, with the guest in question also on a walk, and photographs are shared at key points during each story. According to Blahnik, there were many avenues for the „creative execution“ of Time to Walk, but „having just the guest felt like the right thing.“ Williams said that Apple was aiming for a human connection in a time when many people are isolated. „If you ask somebody to tell you a life story, they will almost always involve challenges and, because we all face those, it’s wonderful to hear about other people’s challenges and how they’ve dealt with them.

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