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Movie theater chain AMC Entertainment is implementing higher ticket prices with a new, three-tiered pricing based on how easy it is to see the screen from your seat.
Calling the plan “Sightline AMC,” the chain will charge more for seats that are in the “preferred sightline” of the screen and less for third tier seats in the wings or in the first rows. The second tier is being defined as “standard sightline.”
The preferred seats are generally those in the middle of the theater, where viewers don’t have to sit sideways or crane necks to enjoy the show.
The new ticket prices will not be charged to “Stubs A-List” members, who will be automatically given the top tier seats, to encourage customers to join the program.
AMC Theatres announces new ticket pricing initiative that has customers paying based on where their seat is located. @reevewill has what you need to know. https://t.co/eBIPLwRPFc pic.twitter.com/jb1ShokJIE
Good Morning America (@GMA) February 7, 2023
The Sightline at AMC pricing plan is set to be rolled out in select theaters as a test run.
