Thinner designs and bold colors fuel record-breaking demand
Image credit — PhoneArenaSamsung’s seventh-generation foldables are off to a strong start, with the Galaxy Z Fold 7 achieving the highest preorder numbers of any Z Fold model in the United States. According to the company, Fold 7 and Flip 7 preorders rose more than 25% compared to last year, with Fold 7 specifically beating its predecessor by nearly 50% since general availability began on July 25.Carrier partners also saw a notable boost, reporting a 60% jump in preorders for both foldables combined. Samsung credits these gains to improved designs, thinner form factors, upgraded camera systems, and added AI tools like Gemini Live and Now Bar. In-person demo experiences also appear to be helping, as more customers opt to try out the devices in retail stores before committing.This momentum appears to reflect changes in how users perceive foldables. We have seen this shift firsthand over the past few generations.
