Sydney Sweeney channeled Marilyn Monroe and Pamela Anderson ahead of „The Housemaid“ film premiere as branding experts compare the „Euphoria“ star to Hollywood icons.
Sydney Sweeney channeled Hollywood icons Marilyn Monroe and Pamela Anderson as she stepped out at the premiere of her upcoming film „The Housemaid.“
Sweeney’s white-hot look comes as reports American Eagle’s stock has soared following the „Euphoria“ star’s summer jeans campaign. Sweeney’s ad boosted the company’s shares by 10%, according to data from Brokerchooser. The controversial ad campaign, titled „Sydney Sweeney Has Great Jeans“, added roughly $400 million in market value and amplified the brand’s web traffic by 100%.
While Monroe and Anderson were each unique cultural icons, Sweeney represents something larger, according to branding expert Doug Eldridge.
„Monroe was a one-off, in terms of her beauty and pin-up appeal“, Eldridge, founder of Achilles PR, told Fox News Digital. „In many ways, Sweeney is the same for the youth of today, but unlike Monroe, Sweeney has also been selective in her roles (so as to avoid being typecast); her marketing and endorsements (to further show her range and commercial appeal); and she has even made a political statement of sorts, by refusing to cower to the woke mob, who vilified the AE tagline and demanded that Sweeney personally issue an apology.“
Though Sweeney draws inevitable comparisons to Monroe, her allure feels less like a reflection of the past and more like a reinvention of it.
