Fans will find the fridges at the Browns stadium and local bars.<\/b>
\nFree beer awaits Cleveland Browns fans, as soon as the team wins its first game this season.
Bud Light
If you\u2019re a Cleveland Browns fans, or just a football fan in general, you\u2019ll know that it\u2019s been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has lost 31 of its 32 games. Now, with the next football season looming, Bud Light has a marketing stunt to sweeten the deal with the Browns (hopefully) break that treacherous losing streak.
Bud Light has created the Cleveland Browns \u201cVictory Fridge\u201d and is working with Ohio-based wholesaler House of LaRose to place the fridges in a number of local bars. There were also be some stationed at Cleveland\u2019s FirstEnergy Stadium. A \u201cVictory Fridge\u201d comes stocked with ice cold Bud Light, but there\u2019s a catch. Each one will remain locked until the Browns clinch that first win of the 2018-2019 regular season.
Photos of the fridges show big chains and locks places around them, but the brand actually implemented its latest technology so that each \u201cVictory Fridge\u201d will automatically unlock as soon as the Browns win a game because, as the fridge says, \u201cWhen the Brown win, Cleveland wins.\u201d
You\u2019ve stood by us through it all. We love you for it, and so does @budlight. These special fridges will unlock celebratory beers when we get our first regular season \u201cW\u201d. #VictoryFridge pic.twitter.com\/LgsGNabMpt \u2014 Cleveland Browns (@Browns) August 14,2018
\u201cThe Bud Light Browns \u2018Victory Fridge\u2019 is a fun way to celebrate and reward a fan base that has never wavered in enthusiasm or dedication for their team no matter what happens. We\u2019re proud to show our support for Cleveland, and we\u2019re always looking to bring NFL fans and friends together for memorable experiences,\u201d Andy Goeler, vp of marketing for Bud Light, said in a statement. \u201cIt\u2019s going to be fun to be part of the celebration when the team earns their first victory of the season.\u201d
This isn\u2019t the first time Bud Light has come out in favor of NFL underdogs. Last year the brand tweeted that if the Philadelphia Eagles won the Super Bowl, the celebratory bar tab would be on Bud Light. When the Eagles did in fact come out on top, Bud Light stuck to its word and handed out free beers along the parade route.
. @LaneJohnson65 Let’s make a bet. Win it all and the party is on us. Deal? https:\/\/t.co\/syd5WHfsvo \u2014 Bud Light (@budlight) August 2,2017
The Browns play their first regular season at home on Sept. 1 against the Pittsburgh Steelers. Best of luck, thirsty Cleveland fans!
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Katie Richards
@ktjrichards
Katie Richards is a staff writer for Adweek.<\/p>\n

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