When MoviePass first came out, users questioned if they would ever want to quit. The $10 per month cost in exchange for all the movies\u2026<\/b>
\nWhen MoviePass first came out, users questioned if they would ever want to quit. The $10 per month cost in exchange for all the movies you wanted to attend seemed an unsustainable bargain \u2014 and it was.
MoviePass promised theaters the full ticket price for each movie ticket, so theaters were more than happy to accept. MoviePass users saved money, and got to see a ton of films. This golden exchange couldn\u2019t be kept up indefinitely \u2014 and the bubble burst after a few months. MoviePass couldn\u2019t sustain itself financially, the app stopped working entirely, and users everywhere were complaining about the poor service. It was also hard to cancel.
Gizmodo reports that now it might be even harder to get out of the subscription. After the initial dust settled, MoviePass decided on its new long-term plan \u2014 3 movies a month for $10, with a number of restrictions and regulations attached. Many customers canceled, and went on their way. The business is now facing a shareholder lawsuit, and has posted massive quarterly losses.
Given these dire circumstances, the company is apparently resorting to unethical tactics in a desperate attempt to salvage what remains. Former subscribers received an email this weekend stating that they were part of a select test group. As a member of this group, they would receive the honor of having their MoviePass subscription reactivated. The users would be placed back on the MoviePass subscription plan of unlimited movies, one per day, at $9.95 a month \u2014 unless they clicked on a specific opt-out link.
I. Cancelled. @MoviePass .
A month ago.
This is what they just emailed me. How\u2026is this allowed? If you thought you cancelled MoviePass, check your email. pic.twitter.com\/v2wlkrA2IF
\u2014 Caroline Moss (@socarolinesays) September 28,2018
Users took to Twitter and Reddit to voice their discontent, saying that the email \u2014 and its double-edged promises \u2014 felt like fraud, especially to those who had explicitly opted out and unlinked their form of payment. Those users still received the email, and it is as yet unclear whether their old methods of payment will be charged should they fail to manually opt-out a second time.
MoviePass claims that this reactivation is allowable under their terms of service, which they say gives them the right to alter the level of service at any time. But it seems more likely that this latest \u2014 and perhaps last \u2014 attempt at a revival will instead result in a total decimation of any remaining goodwill for MoviePass from an increasingly skeptical and agitated consumer base.<\/p>\n

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Sentiment rank: 1.1<\/div>\n

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