The anti-gun violence movement March For Our Lives just got a new theme song and ad campaign with the help of a Grammy-nominated artist.<\/b>
\nThe anti-gun violence movement March For Our Lives just got a new theme song and ad campaign with the help of a Grammy-nominated artist.
Artists Kesha, Sage, and Chika released a new song called \u201cSafe\u201d on Friday that\u2019s about the frustration surrounding school shootings.
The chorus of the song is as follows:
\u201cIn a mad man\u2019s work, happens every day. I don\u2019t understand why the rules can\u2019t change. I don\u2019t want to be a moment of silence. I don\u2019t want to be an early grave. When I\u2019m walking through the halls I don\u2019t want to be brave. I just want to be safe.\u201d
A music video released with the song is stylized around a Rube Goldberg machine that\u2019s triggered by an AR-15 firing bullets. The machine is supposed to represent \u201cthe most vicious cycle\u201d of school shootings, showing memorials for victims, \u201cthoughts and prayers,\u201d cable news cycles and more.
When the song is finished, the video repeats itself for nine minutes, the only noticeable difference is the girl featured in the very first scene is now wearing a \u201cMarch Four Our Lives\u201d T-shirt.
The video also flashed the tag for the group\u2019s newest campaign: #VoteForOurLives.
In an op-ed published by Teen Vogue on Friday, Kesha explained why it was important to her to partner with March For Our Lives.
\u201cI feel as if we\u2019ve found ourselves as a nation not only divided by politics, but seemingly taking sides on the basic human necessity to be safe,\u201d she said, referencing the title of the song.
\u201cThe intense desire to change the normalcy of the American gun violence culture is why I wanted to come together with the Parkland students behind the advocacy group March for Our Lives, as well as the artists Chika and my younger brother Sage. Together, we\u2019re asking Americans to vote for candidates who support common sense gun laws in this November\u2019s midterm elections, so that we can finally end senseless gun violence.\u201d
Kesha said that the song was written before the partnership with the anti-gun violence group.
\u201cAs fate would have it, the students behind March For Our Lives were looking for a song to use in their newest campaign,\u201d she said. \u201cOf course, we were honored to have the song be a part of such an important initiative.\u201d
As part of March For Our Lives\u2019 #VoteForOurLives campaign, they\u2019re touring college s around the country leading up to election day. They\u2019ll end their campaign in Parkland, Florida.<\/p>\n

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