Another day, another Apple lawsuit.<\/b>
\nAnother day, another Apple lawsuit.
A freshly filed lawsuit is taking aim at Apple\u2019s questionable marketing of its iPhone X, iPhone XS, and iPhone XS Max by claiming, among other things, that the company misled its consumers about display specs and pixel counts as well as obscured the notch on its newer phones with deceptive wallpapers. In the suit filed in the Northern District of California on Friday, two plaintiffs allege that the phones are not, in fact, \u201c all screen \u201d as advertised.
\u201cThe screen size deception is simply based on Apple cutting corners \u2014 Defendant rounds off the corners of the Products\u2019 screens and the Products have notches without pixels at the top of their screens, but Defendant calculates the screen size of the Products by including non-screen areas such as the corners and the cut-out notch at the top of the screen,\u201d the lawsuit states . \u201cThe missing screen areas also reduce the false pixel counts of the Products\u2019 screens below their advertised pixel counts.\u201d
By not accounting for those clipped corners and notch cut-outs, Apple misrepresented displays by \u201cabout 1\/16 of an inch,\u201d the suit claims. The lawsuit also states that one of the plaintiffs \u201cbelieved that the iPhone XS and XS Max would not have a notch at the top of the phone\u201d because of the way it was depicted in marketing materials\u2014which, honestly, kind of makes sense.
Lawsuits against Apple crop up semi-frequently, but this one makes an interesting case for Apple\u2019s alleged shady marketing of its newer models. As some pointed out earlier this year, the partly black backgrounds that Apple chose for its iPhone XS and XS Max in marketing materials and on displays essentially made the notch disappear.
Back in September, Gizmodo wrote that a case could be made that Apple was being coy about the notch by choosing a background that obviously obscured the feature; similarly, however, the decision maybe could\u2019ve been an oversight on the part of the company (though it\u2019s Apple we\u2019re talking about here).
The lawsuit is currently seeking class action status. Apple did not immediately return a request for comment about the suit.
So, yet another frivolous lawsuit, or worthwhile consumer advocacy in holding companies to their marketing?
[ CNET]<\/p>\n