Your Google Chrome might soon be AI first, with natural search results taking a backseat.<\/b>
\nGoogle has been in a precarious situation for quite a while, as the company might just be forced to sell off its super popular Chrome browser soon. To get ahead of the competition, Perplexity AI has made a whopping $34.5 billion offer for Chrome, in a move that makes it all too clear what the company\u2019s next focus is.
Perplexity AI already has a browser of its own named Comet, but you may never have heard of it. That\u2019s because, unfortunately for AI companies, most users still find modern Artificial Intelligence more of a nuisance that they\u2019d rather avoid. Perplexity\u2019s mouthwatering bid for Google Chrome is its attempt to propel itself in front of the eyes of the mainstream consumer base.
The AI company also says that it will not make any major changes to Chrome, as it wants users to still feel like the browser is what they\u2019re familiar with. Perplexity isn\u2019t the only AI-focused company that\u2019s considering buying Chrome: OpenAI is thinking of doing the same, with similar motives in mind.
There is also contention over how much Chrome should actually be sold for if Google decides to take one of these companies up on their offer. One analyst said that the bid \u201cvastly undervalues\u201d the browser, while industry insider Mark Gurman believes that Chrome is worthless without its user base.
Google Chrome may be about to change forever. | Image credit \u2014 PhoneArena
Of course, the biggest problem with Perplexity or OpenAI acquiring Chrome is the fact that most people just don\u2019t like having to use AI. Perplexity might make the assistance of AI optional at first, but how many people would want to stick around for when that doesn\u2019t remain a choice anymore?
A Chrome browser owned by OpenAI or Perplexity seems to me like it would become very unpopular, very fast. Fortunately, for now at least, you might be safe for a while longer. Google plans to appeal the ruling which will force it to sell its iconic browser, and even if that doesn\u2019t go through, it will slightly delay the process.
In the end, however, Chrome is absolutely going to see massive changes to how it works pretty soon.<\/p>\n