{"id":394211,"date":"2017-01-05T10:31:22","date_gmt":"2017-01-05T08:31:22","guid":{"rendered":"http:\/\/nhub.news\/?p=394211"},"modified":"2017-01-05T10:31:22","modified_gmt":"2017-01-05T08:31:22","slug":"celebrity-apprentice-ratings-drop-without-trump","status":"publish","type":"post","link":"http:\/\/nhub.news\/de\/2017\/01\/celebrity-apprentice-ratings-drop-without-trump\/","title":{"rendered":"\u2018Celebrity Apprentice\u2019 Ratings Drop Without Trump"},"content":{"rendered":"

$\"NewsHub\"$ The season premiere of Celebrity Apprentice drew an average of 4.9 million viewers and a 1.3 rating in the advertiser-coveted 18-49 demo, according to the Hollywood Reporter. The outlet notes those numbers are down a significant 35 percent from last year\u2019s Donald Trump-hosted premiere of the show.
NBC did heavy promotion for the new Apprentice , with TV spots highlighting a cigar-chomping, no-nonsense Schwarzenegger poised to take over the boss position played by Trump for 14 seasons. The network also teased Schwarzenegger\u2019s replacement line for Trump\u2019s \u201cYou\u2019re fired;\u201d Schwarzenegger\u2019s updated catchphrase, revealed on Monday night\u2019s episode, is \u201cYou\u2019re terminated.\u201d
The show also drew some buzz when it was reported that Trump would retain his executive producer credit on the show (though he said he would not have any involvement in it whatsoever).
Neither factor appeared to help the show in the ratings, however, as the 21st season premiere of ABC\u2019s The Bachelor led all network programs Monday night with an average of 6.6 million viewers and a 2.2 rating in the key demo.
The premiere of the Schwarzenegger-led Apprentice \u2014 which features celebrity contestants including Boy George, Jon Lovitz, WNBA star Lisa Leslie and Jersey Shore alum Nicole \u201cSnooki\u201d Polizzi \u2014 drew mostly poor reviews. In his review of the two-hour first episode, New York Times television critic Mike Hale wrote that Schwarzenegger\u2019s \u201ccautiousness and rigidity make him a poor fit\u201d for the show.
\u201cWith Mr. Schwarzenegger, there\u2019s no joy, just a \u2014 you\u2019ll pardon the word \u2014 robotic professionalism,\u201d Hale wrote. \u201cHis rebukes don\u2019t have enough bite, his stares don\u2019t have enough menace.\u201d
Meanwhile, the Washington Post \u2018s Hank Stuever wrote that the new show suffers from the \u201cutterly rote fashion with which it is being conducted\u201d and failed to take advantage of the opportunity to reinvent itself.
The New Celebrity Apprentice airs Monday nights on NBC.
Follow Daniel Nussbaum on Twitter: @dznussbaum<\/p>\n

\nSimilarity rank: 0\n<\/div>\n

Sentiment rank: 1.6<\/div>\n

<\/div>\n<\/div>\n