The Google Cloud Next conference saw the internet giant share details about how enterprise appetite for multi-cloud deployments are working in its favour.<\/b>
One thing enterprises have never had in short supply when moving to the cloud is choice. Especially when deciding on where best to run their apps and workloads.
In the early days of cloud, many of these choices were presented to enterprises as being mutually exclusive. For instance, should organisations move to adopt a public or private cloud environment, and \u2013 if they opted for the former \u2013 should they entrust Amazon or Microsoft or Google with their data?
The perception that enterprises could only go one way or the other in cloud has largely disappeared now, as organisations have come to realise it is possible to combine different approaches to achieve the result they want.
For proof of that, one only has to look at how the notion of operating a hybrid cloud environment has taken off in the enterprise sector in recent years, and the way organisations are becoming increasingly accustomed to sourcing services from multiple cloud providers.
The latter trend, in particular, is one internet giant Google claims to be actively reaping the benefits of, while analyst reports about how its share of the infrastructure-as-a-service (IaaS) market is growing certainly seem to bear this out.
The company expanded on this narrative over the course of its Google Cloud Next conference in San Francisco, between 8-10 March 2017, by getting customers to explain why a multi-cloud approach to sourcing IT services makes the best business sense for them.
A multi-cloud approach, in the case of many of Google\u2019s customers who shared their cloud migration stories at the show, seems to mean combining GCP with what the Amazon Web Services (AWS) platform has to offer.
A common narrative amongst the customers who shared their stories was the fact they originally embarked on their journey to the cloud with AWS, but \u2013 often for cost and resiliency reasons \u2013 had seen fit to latterly tweak and expand their supplier strategies.
That\u2019s certainly how the move to multi-cloud played out for Waze, the Google-owned crowdsourced traffic data app, which shifted a sizeable portion of the infrastructure underpinning its service from AWS to GCP over the course of a couple of months.<\/p>\n