You may have heard the term ‚MRE‘ \u2013 otherwise known as „Meal, Ready-to-Eat“ \u2013 bandied about in discussions related to the military or survivalists. Now, ..<\/b>
\nYou may have heard the term \u2018MRE\u2019 \u2013 otherwise known as \u201cMeal, Ready-to-Eat\u201d \u2013 bandied about in discussions related to the military or survivalists. Now, it looks like Amazon is exploring ways to produce its own MREs, but with the aim of creating something tasty and satisfying for ordinary consumers, rather than for service people or extreme hikers.
Amazon is looking at using tech originally designed for the military to create meals that are ready for consumption that don\u2019 t require any refrigeration. This would help make them much easier to manage from an inventory and logistics standpoint, since warehousing and transportation needs would be far less complex, Reuters reports. Amazon\u2019s difficulties in cracking the grocery and fresh food market has a lot to do with the difficulty in dealing with perishable goods, and this could go a long way to addressing that.
This is also a potential advantage when it comes to Amazon\u2019s efforts in the area of on-demand meal delivery, where it\u2019s already making pilot efforts to compete with dedicated companies in the field like Blue Apron.
The specific tech involved is called \u2018microwave assisted thermal sterilization\u2019 (MATS) and involves heating sealed packages of food in high-pressure water baths within microwaves, which helps them keep their original flavour and much of their nutrient content while eliminating bacteria and extending shelf life to up to a year. The process is used by 915 Labs, a startup that is pursuing commercialization of the technology currently.
This doesn\u2019 t mean Amazon will actually end up offering this to consumers, of course; it could just be another potential avenue it\u2019s pursuing in grocery and meal delivery that it doesn\u2019 t end up deploying as a final product. But it\u2019s an interesting look at the commerce giant\u2019s thought process and research efforts when it comes to addressing the major roadblocks it\u2019s encountering in fielding viable products in this specific area of its business.<\/p>\n

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