And launched an unusually lengthy PR explanation.<\/b>
\nYou know it\u2019s not good when the company lawyer writes an important blog post.
Indeed, Facebook revealed today that it turned over more than 3,000 ads that were linked to Russia to the Senate and House intelligence committees as part of their investigation centered on the 2016 presidential election. The ads were purchased by a Russian entity known as the Internet Research Agency, according to the digital giant.
Congress, the national media and the general public have been generally concerned with the Kremlin\u2019s impact on last year\u2019s U. S. election, which saw Republican Donald Trump beat Democrat Hillary Clinton, as well as elections in other Western democracies.
\u201cWe believe it is vitally important that government authorities have the information they need to deliver to the public a full assessment of what happened in the 2016 election,\u201d wrote Facebook\u2019s general counsel Colin Stretch. \u201cThat is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries \u2014 and we want to do our part. Congress is best placed to use the information we and others provide to inform the public comprehensively and completely.\u201d
The revelation comes two weeks after the company publicly disclosed that 3,000 ads were purchased by such an operation.
And it came with two accompanying blog posts.
In another post today, Facebook vp of policy and communications Elliot Schrage explained parts of how the company got to the decision. Here\u2019s a particularly interesting excerpt from Schrage\u2019s message:
3) Let\u2019s go back to the beginning. Did Facebook know when the ads were purchased that they might be part of a Russian operation? Why not?
No, we didn\u2019t.
The vast majority of our over 5 million advertisers use our self-service tools. This allows individuals or businesses to create a Facebook Page, attach a credit card or some other payment method and run ads promoting their posts.
In some situations, Facebook employees work directly with our larger advertisers. In the case of the Russian ads, none of those we found involved in-person relationships.
At the same time, a significant number of advertisers run ads internationally, and a high number of advertisers run content that addresses social issues \u2014 an ad from a non-governmental organization, for example, that addresses women\u2019s rights. So there was nothing necessarily noteworthy at the time about a foreign actor running an ad involving a social issue. Of course, knowing what we\u2019ve learned since the election, some of these ads were indeed both noteworthy and problematic, which is why our CEO today announced a number of important steps we are taking to help prevent this kind of deceptive interference in the future.
Lastly, Facebook CEO Mark Zuckerberg posted a video and the 1,429-word transcript to his page on the social site. He laid out a nine point plan \u201cto make sure that Facebook is a force for good in democracy.\u201d
\u201cThe integrity of our elections is fundamental to democracy around the world. That\u2019s why we\u2019ve built teams dedicated to working on election integrity and preventing governments from interfering in the elections of other nations,\u201d he said.
You can check out his full statement here .
Share
http:\/\/adweek.it\/2xj18rb copy
Christopher Heine
@Chris_Heine
Christopher Heine is technology editor of Adweek.<\/p>\n

\n

Similarity rank: 30<\/div>\n

Sentiment rank: 0.8<\/div>\n

<\/div>\n

TW posts: 6<\/div>\n

TW reposts: 6<\/div>\n

TW likes: 10<\/div>\n

TW sentiment: 0<\/div>\n<\/div>\n