The device has an OLED display and advanced camera features but no second screen or add-on modules.
LG’s latest handset is attracting plaudits at Berlin’s Ifa tech expo, where it was unveiled.
Reviewers are praising its OLED display and advanced camera features.
To many it represents a “back to basics” approach after past flagships that focused on unusual features such as second displays and snap-in modules – and then failed to become bestsellers.
The BBC’s Joe Miller was given an early look at the handset and quizzed the company about its strategy.
