YouTube has lowered the bar for creators to join its partner program and therefore to monetize their channels. This is huge news for smaller creators.
Compared to its creation in 2005 as a mere online novelty, YouTube has become one of the major hubs for online independent entertainment. Through the YouTube Partner Program, multiple content creators like PewDiePie and MrBeast have risen to exceptional prominence, not only setting up careers but establishing entire brand identities. New YouTube Partners are joining up all the time, looking to turn their hobbies into paying jobs, which is why the site has decided to lower the bar of entry and make the program a bit more accessible.
Today, YouTube announced on its official blog that it has altered the prerequisites for a channel on the platform to join the YouTube Partner Program and begin monetizing its content. While the new rules are similar to the old ones, they are more lenient and reachable.
