Mobile World Congress is underway in Barcelona. By most metrics it’s the largest conference in the world dedicated mostly to mobile technology and gadgets…
Mobile World Congress is underway in Barcelona. By most metrics it’s the largest conference in the world dedicated mostly to mobile technology and gadgets. And Samsung just punted. Mobile World Congress needs Samsung more than Samsung needs Mobile World Congress.
Samsung just held its MWC press conference and what’s interesting is what wasn’t announced: The Galaxy S8. Instead, Samsung chose to announce several passé tablets and a new VR headset, because in the end Samsung doesn’t need a third party to facility interest.
Yet during the presser, Samsung sent out an invite announcing the S8’s announcement, which will happen March 29 in New York City. Said another way, Samsung announced an announcement at another announcement.
MWC, CES, E3 and every other industry-specific event like auto shows have long existed to bring manufacturers and distributers together under one event. C-suite executives from both sides meet in hotel rooms and bars and local golf courses and chat about how they can work together.
