LG’s CEO has order the LG G7 to be ‘rebuilt from scratch’ which will see the handset’s release delayed until April
SMARTPHONE MAKER LG is reportedly rebuilding its long-rumoured G7 flagship smartphone from scratch.
So says a report in The Korea Herald, which reports that LG Electronics vice chairman and CEO Jo Seong-jin has ordered the company’s engineers to halt work on the existing G7 hardware and instead start building a new flagship from scratch.
This « direct order » came after Seong-jin last week said at CES that the firm will not launch new smartphones « just because other rivals do. »
« Right after the vice chairman made the announcement at the Consumer Electronics Show last week, a direct order was sent down to the working-level officials to start over, » the official said.
« The internal speculation is that the company hasn’t been able to find a strong selling point for the G7 smartphone. »
The LG G7 was originally tipped to launch at MWC next month, with a release date pegged for March. The plan to start over from scratch could push the release date from March to April, according to the report. « A new decision on a possible launch date will be released around the Lunar New Year holiday next month, » the source added.
The report claims that LG is also considering renaming its G-series, but the company has yet to comment. Still, if legit, such a decision wouldn’t be all that surprising, as LG’s mobile division recently made a loss for the tenth quarter in a row.
According to earlier leaks, current prototypes of the LG G7 are packing Qualcomm’s year-old Snapdragon 835 processor, with Samsung hoarding early supplies of the Snapdragon 845 SoC for its Galaxy S9 and S9+ .
This happened last year with the LG G6, a smartphone that failed to impress despite arriving as the first phone to market with an 18:9 display. µ
