With the launch of Tag Heuer’s second generation Android Wear device last March, the Swiss watchmaker teased a version for smaller wrists. Today, the luxury brand finally unveiled the Connect…
The bezel features tick marks in five-minute increments, save for the first one where the model name is printed. A modular design allows wearers to swap out the lugs and bands, with 9 straps available. New additions, include pink, blue, and white leather.
Tag Heuer also doubled the internal components with 1GB of RAM and 8GB of storage. It’s still powered by an Intel processor that is slated to receive an Oreo upgrade. Meanwhile, a 390 x 390 AMOLED display results in 326 PPI, with the Swiss brand touting an improved max brightness of 350 nits. Other specs include 50 meters of water resistance, GPS, and NFC for Google Pay.
In terms of pricing, the TAG Heuer Connected Modular 41 starts at $1,200 (compared to $1,550 for the 45) and is already listed on the company’s site in several variants, including leather and metal bands. Given the amount of customizations available, the price can quickly skyrocket with the 45 maxing out at $6,750 for a diamond bezel and calfskin strap.
